Only iPhone

Only iPhone

No other phone is like iPhone.

Only when hardware and software are designed together can they truly work together.

Apple teams design the world’s best products, with the most innovative displays, chips, cameras, operating systems, and services. But just as important, the teams collaborate so that all the components of iPhone work together efficiently and beautifully.

While this might seem like an obvious way to work, no other smartphone is made this way. And it makes all the difference.

It means that the camera team can work with the chip team to leverage the power of the A12 Bionic. So that when you frame a shot, the ISP and Neural Engine identify faces in the frame. Detect specific features. And optimize for lighting, white balance, and more before you even tap the shutter.

This is the kind of stuff you’d never even know is happening. You just see the result — the shot you wanted, with more detail, true-to-life color, and dynamic range than you would have thought possible from a smartphone.

All-day battery life.

When the software teams build features, they tailor their algorithms to optimize for performance and efficiency on the chip — and vice versa.*

The simplicity of Apple Pay.

Double-clicking the side button links directly to the Face ID system and confirms your intent to pay. That kind of simplicity is only possible when hardware and software are designed together.

AR like you’ve never seen.

The combination of an advanced camera sensor, gyroscope, ISP, Neural Engine, and accelerated plane detection enables the best AR platform in the world.

We believe privacy is a
fundamental human right.

This is one of our core principles at Apple. It’s why we design iPhone from the ground up to keep your personal information private and secure. And it’s one of the things that sets iPhone apart.

For example, every new iPhone comes with Face ID, the most secure facial authentication ever in a smartphone. The data used to identify you is encrypted and protected by the Secure Enclave. That’s a discrete part of the chip, so your data can’t be accessed by iOS or apps. And it isn’t stored on Apple servers or backed up to iCloud. Instead, it stays on your device, with you, where it belongs.

The same principle holds true for Apple Pay, which is even more secure than using your physical card. And Maps, which takes the data needed for navigation routing and associates it with random identifiers, so it can’t be tied to your Apple ID. The list goes on. In fact, no other smartphone does as much to protect your privacy.

End-to-end encryption.

Your iMessage and FaceTime conversations are encrypted for your protection. Nobody — not even us — can read them.

Ongoing security updates.

Free and easy iOS updates are designed to keep your iPhone software current, protected, and performing at its best.

Limited ad tracking.

Safari automatically limits the information advertisers get from you. And Apple doesn’t gather your personal information to sell to advertisers or other organizations.

iPhone is built to be used. And reused.

iPhone is made with exceptional materials, like surgical-grade stainless steel, aerospace-grade aluminum, and the most durable glass in the industry. As a result, iPhone lasts longer and holds a much higher percentage of its value than any other smartphone. Which is why so many older devices go to friends and family instead of landfills — and that’s the best form of recycling there is.

When an iPhone finally reaches the end of its lifespan, we recycle every bit of it we can. To do that, we built a sophisticated robot named Daisy to disassemble used iPhone models into their component parts. This lets us recover more materials of a higher purity than with conventional recycling methods. And we can use those materials in new products or return them to the market.

Apple Trade In.

Turn any eligible smartphone into credit toward a new iPhone, or let us recycle it for free. It’s good for you and the planet.**

Powered by renewable energy.

When you use Apple services to send a text, make a video call, talk to Siri, or stream a song, it’s all powered by 100% renewable energy.

With updates, it’s new again.

Some of our most innovative features — like the App Store, iMessage, and augmented reality — come to iPhone via iOS updates.

iPhone is designed for everyone.

We believe everyone should be able to do what they love with iPhone. So we build it that way, with powerful accessibility features that work right out of the box.

For example, the VoiceOver screen reader lets you know what’s happening on your iPhone even if you can’t see the screen. Made for iPhone hearing aids provide outstanding sound quality for calls and music. And you can ask Siri to do all kinds of things — with your voice or just by typing.

We also give developers the tools they need to make their apps work for the broadest range of people. Because technology is most powerful when it empowers everyone.

Control iPhone with a switch.

Switch Control lets you use a switch, a joystick, and other adaptive devices. So you can interact fully with your iPhone without touching it.

Listen while you read or type.

Features like Speak Screen and Typing Feedback add an auditory component to help with reading or writing.

Easier-to-read type.

With Font Adjustments you can change the text size in a wide range of apps, including Calendar, Mail, Messages, and Notes.

There’s so much more to the App Store than great apps.

iPhone apps help you be more creative. Do the things you’re passionate about. And elevate your everyday experiences. That’s why we devote so much time and energy to the App Store.

Before a new app or update appears on the App Store, our team gives it a test drive. They help make sure it does what it says it does. Review it for malware and viruses. And confirm that the developer has agreed to our strict privacy guidelines.

It’s also no accident that the world’s best apps make their debut on the App Store. Developers love creating apps for iPhone because we give them access to the industry’s most advanced technologies. They can do so much more with their iPhone apps. And you can do so much more with your iPhone.

The best apps in the world.

Not only do they come to the App Store first, they often don’t appear anywhere else. Ever.

Privacy in apps.

If an app you’ve installed wants to access personal information — like your photos, contacts, or location — we require developers to ask your permission first.

Most apps are free.

It’s not something that gets a lot of attention, but it lets you try new iPhone experiences whenever you want.

iPhone works
beautifully with every
other Apple device.

Every Apple product you use is connected as part of an ecosystem. So if you have more than one device, it’s an amazing experience.

Get a phone call and answer it on your Apple Watch. Take a photo with your iPhone and it’s right there on your iPad. Create an instant hotspot to share your iPhone cellular connection with your Mac. Open your new AirPods and they automatically pair with your iPhone.

You never even have to think about it — just do what you love, and it all works automatically.

The best place for all your stuff.

iCloud is built into every Apple device. That means all your stuff — photos, messages, files, and more — is safe, up to date, and available wherever you are.

Copy and paste between devices.

Universal Clipboard lets you copy text, images, photos, or videos from your iPhone, then paste into your nearby Mac or iPad. And vice versa.

Find a lost device.

With Find My iPhone, it’s easy to find a lost iPhone, iPad, Mac, Apple Watch, or AirPods. Just map it, ping it, or lock it from any of your other devices.

We’re here to support you like
no other company can.

Our support team is built around the idea that sometimes you just want to talk to a real person. One person. Who’s an expert in all things iPhone. We have people like that, because we make both the hardware and the software. So whether you need help with setup, a repair, or a software issue — or if you want to learn how to do more with your iPhone — we’ve got you covered.

In-person support.

Visit the Genius Bar at your favorite Apple Store for hands-on help. Or check out Today at Apple for inspiring programs happening every day.

Online support.

The Apple Support app lets you call, chat, or email with an expert right away — or browse helpful articles. You can also follow us on Twitter or visit Apple Support.

You’re covered.

Every iPhone comes with a year of hardware repair coverage through its limited warranty and up to 90 days of complimentary support. You can extend that with AppleCare+, or get even more coverage with AppleCare+ Theft and Loss.

Learn more about what makes iPhone unlike any other phone.

Privacy

Everything about iPhone is designed to protect your personal information.

Learn more about Privacy

Environment

Our goal is to leave the planet better than we found it.

Learn more about Environment

iCloud

It’s built into every Apple device, so your stuff stays safe, up to date, and available wherever you are.

Learn more about iCloud

Accessibility

We work to make every Apple product accessible from the very start.

Learn more about Accessibility

Support

Our support team is ready to help you get the most from every Apple product.

Learn more about Support
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The easiest way to upgrade to the latest iPhone.

Join the iPhone Upgrade Program to get the latest iPhone every year, low monthly payments, and AppleCare.†

Learn more

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.** It’s good for you and the planet.

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