What’s the best way to buy an iPhone?

There are lots of great options for purchasing an iPhone. Whether you buy from Apple, a carrier, or another retailer, finding the best option for you really comes down to a few simple questions. Let’s break it down.

Do you prefer to pay all at once or over time?

Reasons to pay all at once

  • One payment and you’re done.
  • You can choose your carrier and switch at any time.
  • You can upgrade whenever you want, without having to pay off a balance.

Reasons to pay over time

  • You pay in installments, often with 0% interest and no money down.
  • You can choose a payment plan that works for you.
  • There are many plans that let you upgrade to a new iPhone every year.

Trade in your smartphone for credit.

With Apple GiveBack, you can trade in your eligible smartphone and get up to $500 toward a new iPhone.* It’s good for you and the planet.

See how it works

Do you want a simple way to get a new iPhone every year?

Apple and many carriers offer convenient plans that make it easy for you to get a new iPhone every year.**

Learn more about Apple’s iPhone Upgrade Program

Find the perfect iPhone for you.

Compare iPhone models

Learn moreabout iPhone XS and iPhone XS Max

Buy iPhone XS and iPhone XS Max

Learn moreabout iPhone XR

Buy iPhone XR

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Buy iPhone 8

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Buy iPhone 7