When a product inspires you, you can inspire the world.
The people of Apple Marketing work directly with our designers and engineers as products are developed. It’s a level of collaboration that strengthens their commitment to the complete product vision, uniting this team’s wide range of talent around a singular focus: ensuring that the whole world feels as passionately about our products as we do.
Like everyone in entertainment, Scott collaborates with a great cast and crew.
There’s a common thread that runs through Scott’s journey at Apple: teamwork brings out the best in him. That first became clear during Scott’s time in Apple Retail, where he could count on his team’s support as he turned each interaction with a customer into an opportunity to cultivate their relationship with Apple.
Today, Scott is part of Apple’s video marketing group, managing robust campaigns that reach millions of customers. Based in Culver City, California, an ever-expanding hub for the digital entertainment industry, Scott and his team support movies and TV shows — from the latest blockbusters to the buzziest series — guiding them from industry festivals to their debut on the Apple TV app. His group partners with the major movie studios and television networks, and works cross-functionally with internal groups across the Apple ecosystem. When they’re working on a movie with a big music angle, his team partners with Apple Music to cross-promote it. If a TV show is based on a novel, they’ll sync up with colleagues at Apple Books.
For Scott, it always comes back to getting the best out of each other. “Our projects involve lots of exciting partnerships. I’m continually building meaningful relationships with talented people. That’s how we get things done. And that’s how I’ve been able to learn and grow so fast in my role at Apple.”
The Apple Services Marketing team is growing our audience around the world. And growing in importance at Apple.
Find a team and begin your own
As the range of Apple services continues to grow, this team is growing with it, innovating new approaches all along the way. Join them and help manage customer life-cycle marketing for all our subscription media platforms as well as our services, such as Apple Pay and iCloud. At Apple, hardware, software and services are developed together to create the stories you’ll help tell around the world. Areas of work include Digital Marketing, Social Marketing, Direct Marketing, Partnership Marketing, Ecosystem Marketing, Revenue/Business Strategy, Content Marketing, Product Marketing, Creative Design, Brand Marketing, Customer Life-Cycle Marketing, Product Management, Business Development and Payments Marketing.
The people on this team are experts who know their technologies and markets inside and out. They have to, because they oversee the entire product life cycle, from concept through development and launch. Join this group and manage the process for products and services such as iPhone, macOS and iTunes. You’ll collaborate with a wide range of teams that may include design, engineering, legal, finance, sales, marketing communications and support. Areas of work include Product Marketing, Product Management, Developer Marketing, Apps Marketing and Business Marketing.
This team crafts the messages that make sure the world knows about our products and services in a way that reflects the products themselves: simply, beautifully and with a little personality. Areas of work include Graphic Design, Copywriting, User Experience, Content Management, Production, Creative Operations, Research and Analysis, Advertising, Social Media, Merchandising, Video and Motion Graphics, and Packaging Design.
This worldwide communications team informs the world about Apple, our innovative products and services, and the values that drive our company. Areas of work include Public Relations, Corporate Events, Employee Communications and Buzz Marketing.
Sunny’s favourite part of the story is always the pictures.
Sunny has always loved photography. Growing up in Shanghai, she found inspiration all around her. “I loved capturing the little candid moments of strangers that showed how the entire city was connected.”
Now Sunny works as a senior art director on Apple’s marketing communications team in Sunnyvale, California. Recently, she was tasked with highlighting the new features of iPhone in a way that was true to the product. This new look would go on to be used in advertising, the Apple website and even the launch presentation.
Sunny’s passion for photographing little moments led to a big idea. She was inspired by the advanced camera on iPhone, particularly Portrait mode and its ability to capture brilliant photos even in low light. With the full encouragement of her creative director, Sunny and her team created an aesthetic that was authentic, urban and completely new for Apple.
Using only iPhone, they worked with a range of photographers to capture striking images of people and places around the world. All told, they shot more than 180,000 images. The result? A campaign full of beautifully shot, authentic moments that perfectly represented the new features of iPhone — and reminded Sunny why she fell in love with photography in the first place.
Marketing teams at Apple start with how Apple products make people feel — then they imagine how to bring that emotion to the world.