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September 2018

September 21, 2018 PHOTOS

iPhone XS, iPhone XS Max and Apple Watch Series 4 arrive in stores

iPhone Xs, iPhone Xs Max and Apple Watch Series 4 went on sale at 8 a.m. local time on Friday, September 21 around the world.

September 19, 2018 UPDATE

Apple Watch Series 4: The reviews are in

Reviewers share their impressions of the redesigned, re-engineered Apple Watch Series 4 with a stunning new display and a thinner, slimmer case.

September 18, 2018 UPDATE

iPhone XS and iPhone XS Max: The reviews are in

Reviewers share their impressions of iPhone Xs and iPhone Xs Max, featuring iOS 12 and advanced camera systems.

September 17, 2018 UPDATE

iOS 12 is available today

iOS 12 brings performance improvements and exciting new features to iPhone and iPad in a free software update available today.

September 12, 2018 PHOTOS

Highlights from Apple’s keynote event

Photos of the exciting announcements from Apple’s September 12, 2018 event at Apple Park’s Steve Jobs Theater.

September 12, 2018 UPDATE

HomePod adds new features and Siri languages

HomePod, the innovative wireless speaker from Apple, gains exciting new features that allow customers to do even more with Siri.

September 12, 2018 PRESS RELEASE

iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone

Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level.

September 12, 2018 PRESS RELEASE

Apple introduces iPhone XR

Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design.

September 12, 2018 PRESS RELEASE

Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health

Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways.

August 2018

August 25, 2018 PHOTOS

Apple Kyoto opens on Shijō Dori

Apple Kyoto opened Saturday morning in the heart of Kyoto’s main shopping corridor, with a queue of customers stretching down Shijō Dori.

August 23, 2018 UPDATE

Apple Pay and Apple Watch support America’s national parks

Apple today introduced new ways to enjoy and support America’s national parks with an Apple Pay donation program and Apple Watch Activity Challenge.

August 22, 2018 UPDATE

Apple Kyoto opens Saturday on Shijō Dori

Apple will open its first store in Kyoto, a cultural and technological hub for Japan, Saturday on Shijō Dori.

July 2018

July 31, 2018 PRESS RELEASE

Apple Reports Third Quarter Results

Apple reported its third quarter financial results for the fiscal year after the market close on Tuesday, July 31, 2018.

July 26, 2018 PHOTOS

Apple Piazza Liberty now open in Milan

Apple Piazza Liberty opened in Milan this evening to thousands of customers who came to experience Apple’s new retail store design in Italy.

July 24, 2018 PRESS RELEASE

Apple Piazza Liberty opens Thursday in Milan

Apple today premiered Apple Piazza Liberty, a new retail location that will revitalize a piazza in the center of Milan.

July 16, 2018 UPDATE

Apple celebrates World Emoji Day

More than 70 new emoji characters are coming to iPhone, iPad, Apple Watch and Mac later this year in a free software update.

July 13, 2018 PRESS RELEASE

Apple supports Malala Fund expansion in Latin America

Apple today launched a new collaboration between its 10 Apple Developer Academies in Brazil and Malala Fund to advance girls' education opportunities.

July 12, 2018 PRESS RELEASE

Apple updates MacBook Pro with faster performance and new features for pros

Apple today updated MacBook Pro with faster performance and new pro features, making it the most advanced Mac notebook ever.

July 12, 2018 PRESS RELEASE

Apple launches new clean energy fund in China

Apple today announced a new first-of-its-kind investment fund in China to connect suppliers with renewable energy sources.

July 5, 2018 FEATURE

The App Store turns 10

When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon.

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